About Known Digital

We’re not just marketers - we’re business owners, too. Known Digital was founded by Simon and Joel, two entrepreneurs who’ve spent years building and scaling real businesses in New Zealand

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Our purpose: To give Local NZ Businesses the Marketing Power of Big Brands - Without the Complexity. Our mission is simple: Take the stress out of marketing and turn it into a reliable engine for growth.

Meet the Team

Joel Kendall

An entrepreneur since 2007, Joel’s background spans eCommerce development and digital marketing. With over a decade of experience leading 100+ website projects, he has a proven track record for crafting high-converting, visually compelling online experiences.

As the founder of Mode.co.nz and Returnit.co.nz, Joel combines his expertise in online commerce with an entrepreneurial mindset, delivering tailored solutions that drive measurable results and sustainable growth.

Si Shearer

Having built his own construction company to over 50 employees, Si understand firsthand the challenges business owners face, particularly the stress of securing consistent work and navigating periods of low workload.

With a background spanning both the building and construction industry (since age 23) and digital marketing (since 2015). His unique perspective, combined with international work alongside leading coaches and consultants like Lauren Roxburgh and Peter Crone (who have seen 8x revenue growth through digital strategies, product launches, programs, and memberships), allows him to provide solutions grounded in real-world business experience.

Known Digital’s no-fluff marketing guy. KD tells it like it is, whether you like it or not.

With a sharp eye for what works (and what’s just marketing fluff), KD helps small businesses across New Zealand cut through the noise, ditch the random social posts, and build marketing systems that actually get leads.

He’s the voice behind the Simian Signal, delivering bold, cheeky, and practical marketing advice that makes sense, without the waffle.

When he’s not breaking down bad websites or calling out guru monkeys, you’ll find KD sharing simple, punchy tips that help local businesses win.

Want results? KD is the guy you need in your corner.

Why Business Owners Trust Us

Proven Track Record

We’ve helped businesses 2X, 5X, even 8X their revenue through smart, strategic digital marketing. Over 100 websites launched, countless campaigns delivered.

Local Roots,

Global Know-How

We’re based in Christchurch but work with service businesses all over New Zealand (and beyond). You get local insight combined with global digital expertise - the best of both worlds.

Straight-Talking, No-Fluff

We skip the jargon, show you what’s working, and keep things simple. Just real strategies that bring in leads, build your brand, and grow your business.

TESTIMONIALS

Trusted by Businesses Worldwide

"Shit boy! You are good at this aren’t you!"

"I love that I told you to take the green out and you completely ignored me – and it looks great!! I’m really happy with this facelift." - Bobbie - Howard Construction

"It’s been a total game changer for our business."

"Couldn’t be happier with the results. Known Digital built us a simple one-page website that not only looks great but ranks number one in our area." - Nico -NCD Plumbing

"In 2 Months we generated over 15,000 leads"

"And my main program called Free Your Mind Simon generated 10x return on ad spend with his Facebook and Instagram ads." - Peter Crone

"Thank You for Being With Me Each Step of the Way"

"I am so very grateful for all the time you give me, the advice, suggestions, recommendations, ideas, support (omg you can see why I am grateful) and it just means a lot to me."

- Dana Eden